SEO and Search Marketing Consulting

I offer custom SEO strategy and insights, as well as a variety of freelance services:

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Content Strategy and Insights

The biggest mistake many people working in SEO make is not deeply considering their audience, chasing clicks without regard to user experience and intent. Valuable insights are about taking data and finding the actionable intersection points with a site and content that a team genuinely wants to create and stand by proudly. I make it a priority to earn the trust of any team or project by showing that I am there to support the vision and the integrity of the mission, not just chase cheap clicks.

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Break Through Traffic Ceilings

Have you hit a wall in growing the traffic to your website? I can audit your site for quick-fix optimization improvements to your page rankings and technical issues that may be holding you back, but also create a strategy and identify new opportunities for content to attract more eyeballs and work towards your long term goals. From creating a site map, overhauling your homepage, building a blog or developing a link building strategy I have you covered.

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Grow Your Small Business

Maybe you’ve been working at optimizing your site for awhile yourself, but need some help taking things to the next level. I love working with small businesses and turning Google searches into real, live customers walking through your door. I know how to audit your site, identify problem areas, do the research to find how your target audience or customers are searching for help in your area, revamp your Google Ads spending, and oversee the creation of thoughtful, optimized content that both ranks well and resonates.

NEW: Freelance SEO Tune-Ups for Small Businesses!

SEO services and contractors often try to sell small business owners on expensive monthly plans and long term commitments, but for smaller businesses and sites, often all that is necessary is a site tune-up, a clear big picture strategy, and best practice knowledge sharing.

I offer a SEO workshop session that provides you with the guidance you need to handle most of your SEO needs on your own, or at the very least the SEO-literacy to know what help your site or business actually needs from a service or contractor. And if all you need is just a few small tweaks and changes, I should be able to help make those for you right in the meeting! Click below to find a time slot that works for you and get more info.

My Background in Search

I built the foundation of my SEO expertise as a journalist before making the formal career pivot in 2016 when I joined Thrillist. I was instrumental in developing an SEO content strategy that allowed the site to not only survive an industry-wide collapse of social media traffic in late 2017, but to thrive and continue to post significant year over year traffic growth until I left in early 2020. As SEO Manager, my small team established a reputation as an industry leader and was nominated for “Best In-House SEO Team” at the 2018 US Search Awards in Las Vegas.

After Thrillist I started consulting and providing SEO content strategy on a freelance basis where I have continued to work in media, but have also taken on marketing projects and consulting work with major national brands, as well as small businesses and blogs. Clients I have done work for include Vulture, New York Magazine, Salesforce, Reebok, JanSport, Prudential, Mylio, Best of Arkansas Sports & More.

The secret to my SEO success has been never losing sight of my roots and identity as a writer, editor and storyteller first.

Sound like the right fit?